Your Privacy, Clearly Explained.

1. Scope

This policy applies to information collected when you visit our website, submit an online form, request information, contact our team through the website, or otherwise interact with our online services.

It does not replace any separate agreement, Business Associate Agreement, laboratory service agreement, or other privacy or security obligation that may apply to information exchanged as part of providing dental laboratory services.

2. Information We Collect

Information You Provide

Depending on how you use the website, you may provide information such as:

• Your name and professional or practice name.
• Business contact information, including email address and phone number.
• Practice, mailing, or shipping address information.
• Information related to pricing requests, new-account inquiries, case-supply requests, digital workflow questions, or other business inquiries.
• Any other information you voluntarily include in a website form or message.

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically through cookies, analytics tools, server logs, and similar technologies. This may include your IP address, browser or device information, approximate geographic location, referring page, pages viewed, session information, and interactions with the website.

3. How We Use Information

We may use information collected through the website to:

• Respond to inquiries, pricing requests, and requests for information.
• Support new-account setup and communications with dental professionals.
• Provide assistance with case submission, digital workflows, scanner connections, shipping, and case supplies.
• Operate, maintain, troubleshoot, and improve our website and services.
• Understand website traffic and how visitors use our website.
• Protect the security and integrity of our website, systems, and business operations.
• Maintain appropriate business records and comply with applicable legal obligations.

4. Cookies & Analytics

Our website may use cookies and similar technologies to support website functionality and understand website usage. We use Google Analytics to help us measure website traffic and visitor interactions.

Google Analytics may collect information such as session statistics, approximate geographic location, browser and device information, page views, and other pseudonymous usage data. Google Analytics may also use first-party cookies or similar identifiers to distinguish users and sessions.

We do not intentionally send patient-identifying information, protected health information, or information submitted in website forms to Google Analytics. You can generally control or delete cookies through your browser settings. Restricting cookies may affect certain website functionality.

5. How We Share Information

We may share information with service providers that help us operate our website and business, including providers that support website hosting, form processing, email delivery, analytics, security, and related technical services. These providers may process information on our behalf as necessary to perform their services.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, protect the rights or safety of Bright Dental Lab or others, investigate misuse or security incidents, or as part of a merger, acquisition, financing, reorganization, or sale of business assets.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing requested services, maintaining business records, resolving disputes, protecting our systems, and meeting legal, regulatory, accounting, or contractual requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. However, no website, transmission method, or electronic storage system can be guaranteed to be completely secure.

9. Your Choices

You may contact us to ask questions about information you have submitted through the website or to request that we update or delete information, where appropriate and subject to applicable legal, contractual, security, and record-retention requirements.

You may also manage cookies through your browser settings and may use available browser or provider tools to limit certain analytics collection.

10. Children's Privacy

Our website is intended for dental professionals and other business users and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website.

11. Third-Party Links

Our website may contain links to third-party websites or services. Bright Dental Lab is not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing information to them.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology, or legal requirements. When we make changes, we will update the effective date shown at the top of this page.